Teaching a Brazilian non-digital artist, based in Zurich-Switzerland, to create its unique NFT story.

Brazilians are warm and social human being! This was a very special experience, connecting Pedro Wirz’s solo exhibition at Kunsthalle Basel in Switzerland to the NFT community. Both, Sabine Landolt and new2plus's founder Bernardo Faria have worked for an entire year building this experience along with Pedro Wirz and two of new3plus advisory board members, experts in blockchain.

• Outcome for Pedro Wirz, Brazilian sculptor

• • Benefiting from exclusive NFT guidance
• • Benefiting additional interest from art journalists, while explaining the journey
• • Understanding in real time the commitment for building its new community within an area outside their comfort zone
• • Learning about a new solution within the art world

Conversing about Johnnie’s 200 years!

new3plus’s founders, Sabine Landolt and Bernardo Faria connected the dots with Johnnie Walker’s marketing team for a conversation about Johnnie’s first steps…200 years ago! How can we invite this well-known character to engage into 21st century mediums of communication? Virtual events, AR-phone exhibition, and way more ideas were discussed during this round table.

• Outcome for Johnnie Walker’s marketing team:

• • Understand the direct connection between art and new mediums
• • Getting curious beyond the classic brand-boundaries
• • Think about the unthinkable
• • Get inspired by infinite creative digital communication solutions

For A More Sustainable Fashion
IFM PARIS – LES GALERIES LAFAYETTE – NEW3PLUS

new3plus’s founder, Sabine Landolt connected the dots with the Galeries Lafayette in Paris for designing an immersive course “Emotion & Communication”. We have bridged IFM’s Sustainable Fashion Certificate to one of the most famous department stores in the world’s responsive retail concept! Four hour online course, very visual, inspired from real business realities, and geared toward to international students attending the Institut Français de La Mode.

• Outcome for the students
• • being able to create digital short advertising messages on social media
• • Clarify of the message
• • Catch visual emotion
• • Curate “idea-creativity-originality”
• • Respect the audience’s cultural and emotional differences

How to inject art into a fragrance label?

Based in NYC and Paris, Crafting Beauty creates in-house fragrance lines for retailers, designers, interior decorators, and celebrities. Marie-Laurence de Chaunac CO-CEO, fine Beauty Care expert connects directly with Sabine Landolt: "I need a special talent for creating a client's visual identity which I am working on right now"! We got this! We connected the dots with Aarun, a creative designer based in India, after articulating a straightforward creative brief and establishing a remote working process!

• Outcome for Crafting Beauty
• • Five days after her call, the agency was working from New York City with a creative maker based in India
• • Fast, quick, and different, this is what the project was look like
• • Amazing results for a happy client!

Sharing NFTs experiences with the best known Brazilian flip-flop company.

new3plus’s founder, Bernardo Faria, connected the dots with Fernanda Romano one of the most dynamic corporate executives we’ve ever met (virtually). Fernanda is Havaianas’ CMO, and she shared with us her vision of the 21st century digital marketing solutions. Gaming, virtual engagements, and especially Havaianas’ NFT special initiaive to raise money for São Paulo community gallery.

The YBYTU artist residency was born from a growing desire of collectors Georgiana Rothier and new3plus’s founder Bernardo Faria to create an international and multidisciplinary artistic residency program in São Paulo. With a long history of collaborating with several public and private institutions, the two decided to use the know-how accumulated over the years to create a project that mirrored their ideas. The first residence was scheduled to start in April 2020.

This initiative has as its main goal promote a new opportunity for artists who seek time to think and explore their artistic practice in the context of a studio, and their relationship with the artistic and cultural environment.

The digital platform Pivô Satellite is a project room within Pivô’s website. The program, created in 2020, was originally conceived by emerging artists and curators invited by the institution and included artistic proposals conceived especially for the virtual environment.

Pivô is a non-profit art space providing a platform for exchange, critical thinking, and artistic experimentation inside one of São Paulo’s most iconic and modernist buildings, the Copan, designed by Oscar Niemeyer in the city’s central area.